After around 30 years, we see that retro elements from back then are experiencing a resurgence in today’s fashion trends. From knitted polos and dress pants to baggy jeans and oversized streetwear, this generation resonates with the free spirit of past eras. In this piece we are going to discover how you can achieve that timeless and carefree retro look by thrifting articles from two iconic vintage sportswear brands.
the 2 iconic Vintage sportswear brands
Champion
Champion is a legacy vintage sportswear brand. Its iconic “C” symbol has guaranteed quality for over a century now. Established back in 1919 by the Feinbloom brothers in Rochester, New York, this vintage sportswear brand laid its roots by manufacturing quality sportswear for athletes and sports teams. The brand earned licensing for manufacturing NFL jerseys in the 1970s and NBA jerseys in the 1990s. However, arguably the greatest feat of this vintage sportswear brand was its invention of the reverse-weave sweatshirt in the 1950s and the hoodie in the 1930s! Just try and imagine where the world of fashion and comfort athletic wear would the world be without it?
The Retro Champion’s Fit
Champion’s iconic retro and baggy style from the late 20th century has many admirers to this day. In recent years, this vintage sportswear brand’s popularity has resurfaced due to the appeal of its retro vibe, and it is still on the rise. That’s why it’s the perfect time to get out there and rep that “C” jacket.
What you should be looking for:
The most sought-after Champion’s finds are, naturally, its vintage reverse weave sweatshirts and its hoodies. It’s vintage T-shirts, jerseys and windbreakers are also considered valuable.
During the 1960s, Champion had partnered with the National Collegiate Athletic Association, as a result of which you are going to find an array of university sweatshirts, crewnecks and hoodies manufactured by Champion back in the day. These can sell easily for upwards of a few hundred dollars minimum. In addition to this, Champion’s licensed NBA and NFL jerseys would also be considered collectors’ items today, so keep an eye out. Here are a few examples of some valuable articles.
How to date Champion tags
The above image provides guidance on how to date vintage Champion tags. Fun fact: Champion Products was incorporated in 1967, the year in which the company conducted its initial public offering. That is why you see more branding elements on post-1970 tags. This article provides more insights on how you can date Champion tags.
Russell Athletic
The history of Russell Athletic also goes back a century, started back in 1902 by Benjamin Russell. Like Champion, this vintage sportswear brand has also left its mark on athletic wear during its century-long history. Prior to the advent of Russell, athletes would wear chafing wool uniforms during games and practice. However, Benjamin Russell came up with the idea of an all-cotton American football jersey and thereby introduced the iconic crewneck sweatshirt to the world.
This is a 1940s/50s vintage Russell sweatshirt listed for around $300. Fun fact: the v-notch design that you observe beneath the collar, often just considered to be a fashion-thing, actually was incorporated for a practical purpose. Since the sweatshirt was originally created for football players, the V-notch was designed with thicker cotton to soak up sweat and with reinforced stitching to maintain shape around the neck. You are going to come across it on many authentic Russell sweatshirts from back then.
The Retro Russell Fit
This is another example of the fit of Russell sweatshirt. There is something about these baggy fits that always catches the eye. The relaxed and comfortable style is not only functional but also trendy, making vintage Russell sweatshirts a staple in the wardrobes of retro fashion enthusiasts.
How to date vintage Russell tags
This picture shows a brief guide on how you can date vintage Russell tags. Tip: Be sure to check for the “Made-in-USA” tags. These ensure that the clothing is authentic vintage and made of better quality which would fetch you a higher value in case you decide to sell a piece.
Conclusion
Champion and Russell Athletic have both cemented their places in the history of sportswear with their innovative designs and timeless styles. As retro fashion continues to make a comeback, thrifting pieces from these vintage sportswear brands allows you to celebrate the rich heritage of athletic wear. Whether you’re after a classic Champion hoodie or a vintage Russell sweatshirt, these iconic pieces offer both style and history, making them valuable additions to any wardrobe. So, next time you’re on a thrifting adventure, keep an eye out for these gems and elevate your wardrobe with a touch from these vintage sportswear brands. Here is a list of high-value vintage brands to keep with you in your next trip to the racks$$